Meeting with the RNIB to Discuss New Accessible Packaging

This week, I met with the Royal National Institute of Blind People to discuss their work with major brands to develop new technology for accessible packaging.

NaviLens Technology is the world’s first technology that gives blind and partially sighted people independent access to all the product information when shopping.

It enables shoppers’ smartphones to easily detect a unique on-pack code and access all labelling information such as the description, ingredients, and allergen.

It was great to hear of the success of this technology across the United Kingdom, including Kellogg’s who have added this technology to all of its cereal boxes.

We must continue to create new ways to assist the blind and partially sighted communities in Bridgend and across the United Kingdom.

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